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“Assignment Requirements

This research paper is to be done on Lennar NextGen Homes concept and this is to help Lennar better market these NextGen Homes. Lennar is the first production homebuilder to offer a solution for the multigenerational family living under one roof. The Next Gen suite provides both privacy and togetherness for todays modern familyfeaturing a separate private entrance bedroom bathroom laundry eat-in kitchenette and living room. https://nextgen.lennar.com/
Here is what I need:
1. Identify 10 key strengths that would drive the success of the NextGen concept. These factors should be identified from a robust environment analysis that considers all the strengths of this concept.
2. Using the 10 key strengths in question 1 create a rubric to evaluate what competitor Standard Pacific Homes (https://www.standardpacifichomes.com/?medium=tsa&gclid=CKWGybDp9sQCFQSUfgodjxIAWA) is doing that is similar to the NextGen concept by Lennar. Rate their offering on a scale of 1 to 5 with 5 indicating high capability by the competitor and 1 indicating limited capability.
3. From your analysis in items #1 and #2 develop a short (1 to 2 years) strategy for Lennar. This strategy should enhance strengths and opportunities and mitigate weakness and threats.
4. From your analysis in items #1 and #2 develop a long (3-5 years) strategy for Lennar. This strategy should enhance strengths and opportunities and mitigate weakness and threats.
5. Develop an implementation plan and timeline for the short and long term strategies proposed in questions 3 and 4. Your implementation plan should take into account operational issues marketing plans legal and ethical considerations financial considerations and sustainability. Include resource requirements and recommended investments.
6. If you have an annual budget between $500000 and $700000 for up to three years demonstrate the return for the funds expended.

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