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“Develop a portfolio of written public relations materials for the organisation Coca Cola of up to 5000 words in total including the Situational Analysis for EACH piece.
This portfolio of work should include;
-media release (450 words)
-fact sheet or backgrounder (250 words)
-company newsletter (1000 words)
feature article (1000 words)
-online article (300 words)
-presentation (250 words) and
-speech (500 words).
In addition students must write a situational analysis for EACH piece to answer: (200 words each)
Why it was developed
Who the audience is
What the purpose is
Where it will be presented or distributed
You MUST stick to the word count for each piece of material.
You are to create your own piece of each material required and write a situational analysis for each.”