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you need to think and write the marketing strategies to urge the circulation for David Jones.
Develop a comprehensive international marketing plan for David Jones is an upscale Australian department store chain I have chosen David Jones as a brand and all its products to introduce on international market and the target is Thailand . Our plan will compete to get the market share in there
1 Tactics/ strategies relating to marketing mix:
Product/ Service related
Distribution related
Price related
Promotion/ communication related
People related
Society related (e.g. corporate social responsibility and ethics)
2 Competitive positioning
3 Market segment strategies”