“Produce a report for your Buying Director and Buying Team. You will be instructed to analyse a current range of products. You are required to produce an informative report summarising current performance and provide a strategy for future trading of this range. It should incorporate the following;
Appraisal for the current market situation for the product type.
Competitor analysis of this product type giving consideration to two competitors.
Appraisal of the current product range. (price trend fit quality size offer etc)
Identify lessons learnt and missed opportunities.
This will allow you to produce a proposal for what can be learnt from this range and how this could be taken through to next years Autumn/Winter or Spring/Summer range.
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