Question: 6. Suppose that you are a managing partner of a local accounting firm, responsible for the busine…

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Jun 13, 2022

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Question: 6. Suppose that you are a managing partner of a local accounting firm, responsible for the busine…

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6. Suppose that you are a managing partner of a local accounting firm, responsible for the business development. There are around 50 staff members in this firm. Currently, the firm has two business units: assurance services and taxation consulting services. Now, the firm plans to expand its business into business information system consulting area. (1) Please discuss the potential customer bases that the firm might have. [101 (2) Please use marketing 4Ps as a tool to discuss how the firm can develop its new business in IT consulting area. [10]

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6. Suppose that you are a managing partner of a local accounting firm, responsible for the business development. There are around 50 staff members in this firm. Currently, the firm has two business units: assurance services and taxation consulting services. Now, the firm plans to expand its business into business information system consulting area. (1) Please discuss the potential customer bases that the firm might have. [101 (2) Please use marketing 4Ps as a tool to discuss how the firm can develop its new business in IT consulting area. [10']

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