Question: A sports stadium plays an important role in the marketing of sport’s teams. The stadium develops …

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Jun 13, 2022

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Question: A sports stadium plays an important role in the marketing of sport’s teams. The stadium develops …

by | Jun 13, 2022 | Questions & Answers


A sports stadium plays an important role in the marketing of
sport’s teams. The stadium develops and displays that teams image
and reputation. The team must play well, along with having a good
home stadium.
If Team A’s stadium is dirty and rundown with broken equipment and
poor selections of food, then fans will be less likely to spend
money to attend the games at the stadium. In order to have a
successful stadium, you must invest time and money into it to make
it enjoyable. Team B’s stadium has new and clean equipment and
gourmet menu items. The prices are higher but they still have more
fans because the experience is more enjoyable.
Fans do not mind spending more money when they are getting a better
experience for their money. A sports team will also need to play
well in order for fans to be willing to spend money and travel to
see their games. The appearance and feel of the stadium is almost
as important as how well the team plays.

Question 1:
“How would you describe the target market for the Dallas Cowboys’
new stadium? Do you think marketers are targeting the right
consumers? Why or Why not?”

Question 2:
“How does the new Dallas Cowboys’ stadium fit into an overall
marketing mix, in terms of product and pricing strategies?”

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