Question: Abstract: In May 2008, Moet Hennessy Louis Vuitton SA (LVMH) dropped American actor Sharon Stone…

By Client

}

Jun 13, 2022

complete

Question

Question: Abstract: In May 2008, Moet Hennessy Louis Vuitton SA (LVMH) dropped American actor Sharon Stone…

by | Jun 13, 2022 | Questions & Answers


Abstract:

In May 2008, Moet Hennessy Louis Vuitton SA (LVMH) dropped American
actor Sharon Stone, the face of Dior, from its China campaign after
she suggested that the May 2008 earthquake in China was a result of
bad karma, for their alleged mistreatment of Tibet. Stone’s remarks
were seen as insensitive and the company immediately disassociated
itself from her. Experts said this incident went a long way to show
the limitations of celebrity endorsements.

Issues:
» International marketing
» Cultural and cross-cultural influences
» Cultural sensitivity
» Sales promotion – Celebrity endorsement
» Public relations

Questions for Discussion:

1. Critically analyze Christian Dior’s decision to use celebrity
endorsement to promote the Christian Dior brand. Discuss the pros
and cons of using celebrity endorsements to promote a brand.

2. Discuss the company’s strategy in China in the backdrop the
Sharon Stone controversy. What should the company do to address the
bad publicity arising out of the issue?

HAVE A SIMILAR QUESTION?

Why Place An Order With Us?

  • Certified Editors
  • 24/7 Customer Support
  • Profesional Research
  • Easy to Use System Interface
  • Student Friendly Pricing

We Guarantee you

❖ Zero Plagiarism

❖ On-time delivery

❖ A-Grade Papers

❖ Free Revision

❖ 24/7 Support

❖ 100% Confidentiality

❖ Professional Writers

Get your assignments done 100% Original, Plagiarism Free, Customized to your instructions!

How it works

1. CLICK on the ORDER NOW button.

2. Paste your instructins in the instructions box. You can also attach an instructions file.

3. Select the writer category, deadline, education level and review the instructions.

4. Make a payment for the order to be assignment to a writer.

5. Download the paper after the writer uploads it.

Will the writer plagiarize my essay?

You will get a plagiarism-free paper and you can get an originality report upon request.

 

Is this service safe?

All the personal information is confidential and we have 100% safe payment methods. We also guarantee good grades.

Premier Assignment Writing Services & Solutions Ready to Help Online 24/7

Hire a professional just from $9.99

Click here

Read More

Related Questions

It’s Your First Order?

We’ll give you a discount! You get 15% off the full price. Enjoy!

Chat Now
1
Powered by Studywix
Hello! Welcome to to our whatapp support.
We offer READY solutions, HIGH QUALITY PLAGIARISM FREE essays and term-papers.

We are online and ready to help.