An advertising company wishes to establish a campaign in 3
different sources of the Internet: Facebook, Instagram and YouTube.
The campaign is aimed at maximizing your exposure to potential
customers. The preliminary results of a market study indicate the
following:
|
|
|
YouTube |
|
|
Cost per unit |
$.20 |
$.22 |
$.235 |
|
Number of potential customers reached |
4,800,000 |
2,900,000 |
1,500,000 |
|
Number of potential baby boomers to be reached per unit |
1,300,000 |
900,000 |
500,000 |
The company does not want to spend more than $ 1,400,000 on
advertising.
Other requirements
At least 1 million exhibitions must occur among baby boomers
YouTube spending should not exceed $ 250,000;
Spending on Facebook must be at least 1.5 times the expense on
Instagram.
Raise this problem as one of linear programming.
Show transcribed image text
An advertising company wishes to establish a campaign in 3 different sources of the Internet: Facebook, Instagram and YouTube. The campaign is aimed at maximizing your exposure to potential customers. The preliminary results of a market study indicate the following: Facebook Instagram YouTube Cost per unit $.20 $.22 $.235 Number of potential customers reached 4,800,000 2,900,000 1,500,000 Number of potential baby boomers to be reached per unit 1,300,000 900,000 500,000 The company does not want to spend more than $1,400,000 on advertising. Other requirements At least 1 million exhibitions must occur among baby boomers YouTube spending should not exceed $ 250,000; Spending on Facebook must be at least 1.5 times the expense on Instagram. Raise this problem as one of linear programming.
