Question: An advertising company wishes to establish a campaign in 3 different sources of the Internet: Fac…

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Jun 13, 2022

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Question: An advertising company wishes to establish a campaign in 3 different sources of the Internet: Fac…

by | Jun 13, 2022 | Questions & Answers


An advertising company wishes to establish a campaign in 3
different sources of the Internet: Facebook, Instagram and YouTube.
The campaign is aimed at maximizing your exposure to potential
customers. The preliminary results of a market study indicate the
following:

Facebook

Instagram

YouTube

Cost per unit

$.20

$.22

$.235

Number of potential customers reached

4,800,000

2,900,000

1,500,000

Number of potential baby boomers to be reached per unit

1,300,000

900,000

500,000

The company does not want to spend more than $ 1,400,000 on
advertising.

Other requirements

At least 1 million exhibitions must occur among baby boomers

YouTube spending should not exceed $ 250,000;

Spending on Facebook must be at least 1.5 times the expense on
Instagram.

Raise this problem as one of linear programming.

An advertising company wishes to establish a campaign in 3 different sources of the Internet: Facebook, Instagram and YouTube. The campaign is aimed at maximizing your exposure to potential customers. The preliminary results of a market study indicate the following: Facebook Instagram YouTube Cost per unit $.20 $.22 $.235 Number of potential customers reached 4,800,000 2,900,000 1,500,000 Number of potential baby boomers to be reached per unit 1,300,000 900,000 500,000 The company does not want to spend more than $1,400,000 on advertising. Other requirements At least 1 million exhibitions must occur among baby boomers YouTube spending should not exceed $ 250,000; Spending on Facebook must be at least 1.5 times the expense on Instagram. Raise this problem as one of linear programming.

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An advertising company wishes to establish a campaign in 3 different sources of the Internet: Facebook, Instagram and YouTube. The campaign is aimed at maximizing your exposure to potential customers. The preliminary results of a market study indicate the following: Facebook Instagram YouTube Cost per unit $.20 $.22 $.235 Number of potential customers reached 4,800,000 2,900,000 1,500,000 Number of potential baby boomers to be reached per unit 1,300,000 900,000 500,000 The company does not want to spend more than $1,400,000 on advertising. Other requirements At least 1 million exhibitions must occur among baby boomers YouTube spending should not exceed $ 250,000; Spending on Facebook must be at least 1.5 times the expense on Instagram. Raise this problem as one of linear programming.

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