Question: Going Green Volkswagen Hits a Bump in the Road: The Quest to Rebuild Trust Volkswagen had markete…

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Jun 13, 2022

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Question: Going Green Volkswagen Hits a Bump in the Road: The Quest to Rebuild Trust Volkswagen had markete…

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Going Green Volkswagen Hits a Bump in the Road: The Quest to Rebuild Trust Volkswagen had marketed its diesel vehicles for their low car- commit similar misconduct. When a major company betrays bon emissions, only to have the Environmental Protection Agency customer trust in such a way, it not only affects the firm, but discover it used a defeat device in its software to change every organization in the industry. performance during emissions testing. During testing, the soft- ware made the cars run below performance, release fewer emissions.Once on the road, however, the cars ran package to its American car owners. Yet even with incentives at maximum performance-and gave off emissions that were 40 Volkswagen will have to face this loss of goodwill for years to times past the allowable limit in the United States. Volkswagen come. Consumer trust is easily lost and is not restored overnight estimates that II million cars worldwide have been affected. A class-action lawsuit was subsequently filed against the firm. Now, Discussion Questions Volkswagen has begun to take steps to restore consumer trust For instance, it is recalling vehicles and offering a $1,000 goodwill causing them to ulatory agencies are investigating Volkswagen L How will this scandal affect the trustworthiness of VWs for charges ranging from deceptive advertising to fraud future marketing claims? Perhaps the most damaging aspect of the scandal, how- 2. Describe the impact you believe the scandal will have on ever, is the impact on consumer trust. The scandal has dealt a blow to diesels reputation as consumers now wonder how sus- 3, Do you think Volkswagen will ultimately be able to tainable it realy is over traditional engines. Additionally, other carmakers are being scrutinized to make sure they did not recover? Why or why not? vehicles sold by competitors.

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Going Green Volkswagen Hits a Bump in the Road: The Quest to Rebuild Trust Volkswagen had marketed its diesel vehicles for their low car- commit similar misconduct. When a major company betrays bon emissions, only to have the Environmental Protection Agency customer trust in such a way, it not only affects the firm, but discover it used a "defeat device" in its software to change every organization in the industry. performance during emissions testing. During testing, the soft- ware made the cars run below performance, release fewer emissions.Once on the road, however, the cars ran package to its American car owners. Yet even with incentives at maximum performance-and gave off emissions that were 40 Volkswagen will have to face this loss of goodwill for years to times past the allowable limit in the United States. Volkswagen come. Consumer trust is easily lost and is not restored overnight estimates that II million cars worldwide have been affected. A class-action lawsuit was subsequently filed against the firm. Now, Discussion Questions Volkswagen has begun to take steps to restore consumer trust For instance, it is recalling vehicles and offering a $1,000 goodwill causing them to ulatory agencies are investigating Volkswagen L How will this scandal affect the trustworthiness of VW's for charges ranging from deceptive advertising to fraud future marketing claims? Perhaps the most damaging aspect of the scandal, how- 2. Describe the impact you believe the scandal will have on ever, is the impact on consumer trust. The scandal has dealt a blow to diesel's reputation as consumers now wonder how sus- 3, Do you think Volkswagen will ultimately be able to tainable it realy is over traditional engines. Additionally, other carmakers are being scrutinized to make sure they did not recover? Why or why not? vehicles sold by competitors.

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