The text argues that marketing possesses very few rules for
choosing the appropriate marketing activities. Can you describe any
universal rules of marketing that might be applied to most
products, markets, customers and situations?
Choose a specific product that you use on a daily basis (such as
food items, toiletries, or your car) and apply the 5W model.
a. Who are you (demographics, psychographics, etc.)?
b. What do you do with the product (consumption, storage,
c. Where do you purchase the product? Why?
d. When do you purchase the product? Why?
e. Why and how do you select the product?
f. Why do you not purchase competing products?
Assume your responses are similar to millions of other
consumers. Given this profile, how would you approach the marketing
strategy for this particular product?