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U.S. tobacco companies have lured American smokers over the years through their deceptive marketing practices, manipulated advertising campaigns ignoring the health hazards due to smoking, and even indulged in political lobbying. Continuing with their unethical practices, they have grown into enormous multinational conglomerates. Considering the health hazards that use of tobacco causes to society, and also the growing concern among the public, the US government imposed certain restrictions on the advertising of tobacco-related products in order to prevent children and teenagers from falling a prey to the perils of smoking. The government's intervention forced the tobacco companies to try out new techniques and strategies to sell their products. The imposition of restrictions on tobacco advertising did little to help the government prevent these companies from selling their products to young people.. Questions for Discussion: 1. How did the imposition of regulations with regard to advertising of tobacco products affect Philip Morris? 2. Discuss the various strategies adopted by Philip Morris to keep up its cigarette sales and market share.