Question: Week 9 discussion – Electronic Commerce This forum will be open until 11-4-18 The focus of chapte…

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Jun 13, 2022

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Question: Week 9 discussion – Electronic Commerce This forum will be open until 11-4-18 The focus of chapte…

by | Jun 13, 2022 | Questions & Answers


Week 9 discussion – Electronic Commerce This forum will be open
until 11-4-18 The focus of chapter 10 is on the topic of electronic
commerce. E-commerce can be defined as using the Internet and the
web to transact business. Global business to consumer e-commerce is
soon expected to surpass $3 trillion dollars in sales. Needless to
say, electronic commerce is revolutionizing the way we do business.
You may find these articles interesting. They represent various
thoughts and predictions for the future of e-commerce:

(1) What was the main driving force or strategy behind the
organization’s decision to deploy e-commerce? (2) Has the adoption
of e-commerce changed their traditional business model? In what
ways? (3) From table 10-5 on page 384 of the Laudon text, identify
which Internet business model closely resembles the e-commerce
model of this organization? (4) Does their e-commerce business
conflict with their traditional bricks and mortar business or does
it enhance the traditional offering? Explain. (5) What role, if
any, does social networking play in the marketing strategy of the
organization? (6) Who are the organization’s main competitors? How
does this organization differentiate their e-commerce web site /
offerings from their competitors? (7) What impact has the
deployment of e-commerce had on the organization’s relationship
with customers and suppliers? (8) Has the e-commerce aspect of
their business been successful? (9) What recommendations would you
make, if any, to improve the organization’s web site or e-commerce
features?

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