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Have a conversation with a friend or relative. Discuss
things he or she finds frustrating in his or her area/neighborhood.
a. Write down these comments.
b. Generate at least three business opportunities from this
conversation.
c. Use the checklist below to evaluate each of your three
business ideas as opportunities.
d. Choose the best of the business opportunities and develop
a SWOT analysis for it.
e. Create a cost/benefit analysis for starting this
business. Use the analysis to explain why you would or would not actually start
it.
