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Based on Fortune 500 rankings, the U.S. Postal Service, an independent government agency, is the 29th largest organization in America, with revenues of more than $67 billion. As the nations second-largest employer (more than 580,000 employees), the USPS delivers more than 170 billion pieces of mail annually. (Visit www.usps.gov for further details on this organization.) a. How does the U.S. Postal Service create value for its customers in a digital world? b. Analyze the components of market orientationcustomer orientation, competitive advantage, and interfunctional coordinationand their

Based on Fortune 500 rankings, the U.S. Postal Service, an independent government agency, is the 29th largest organization in America, with revenues of more than $67 billion. As the nations second-largest employer (more than 580,000 employees), the USPS delivers more than 170 billion pieces of mail annually. (Visit www.usps.gov for further details on this organization.) a. How does the U.S. Postal Service create value for its customers in a digital world? b. Analyze the components of market orientationcustomer orientation, competitive advantage, and interfunctional coordinationand their impact on this organization. c. What changes should this organization implement to improve its market orientation? d. Propose a market-driving initiative and a way to cocreate value with customers.

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