Odd-even pricing is setting prices that end in certain numbers. For example, products selling below.

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Jul 17, 2022

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Odd-even pricing is setting prices that end in certain numbers. For example, products selling below.

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Odd-even pricing is setting prices that end in certain numbers. For example, products selling below $50 often end in the number 5 or the number 9-such as 49 cents or $24.95. Prices for higher-priced products are often $1 or $2 below the next even dollar figure-such as $99 rather than $100. Why do you think consumers will react better to a price that is $99 than $100? What type of products typically utilizes Odd-even pricing?

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