1. consider the hierarchies of effect.
Think of situations where you, as a consumer, have gone through the different
hierarchies. Which hierarchies have applied to which situations?
2 . Think of a behaviour exhibited by an
individual that is inconsistent with their attitudes (e.g. attitudes towards
cholesterol, drug use or even buying things to attain status or be noticed).
ask the person to elaborate on why they behave this way, and try to identify
the way the person has resolved dissonant elements.