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Societal evaluations of marketing actions: Chapter 12 discusses the self-inflicted crisis…

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Societal evaluations of marketing actions: Chapter 12
discusses the self-inflicted crisis experienced by the team at Tui Beer. The
team suffered a backlash because its intended humor was seen as homophobic.
However, it was not that long ago that depicting stereotypes of this nature was
perfectly tolerable for the majority of consumers. Likewise, up until the
mid-1980s, it was perfectly legal to advertise cigarettes in the mass media,
and identify their use with images of coolness, sophistication, and romantic
attractiveness. Now, however, these actions are legally forbidden (with
widespread

Societal evaluations of marketing actions: Chapter 12
discusses the self-inflicted crisis experienced by the team at Tui Beer. The
team suffered a backlash because its intended humor was seen as homophobic.
However, it was not that long ago that depicting stereotypes of this nature was
perfectly tolerable for the majority of consumers. Likewise, up until the
mid-1980s, it was perfectly legal to advertise cigarettes in the mass media,
and identify their use with images of coolness, sophistication, and romantic
attractiveness. Now, however, these actions are legally forbidden (with
widespread societal sanctions). Likewise, in Australia, the sale of
semi-automatic firearms was accepted until the Port Arthur massacre in 1996 by
a lone gunman led the government of the day to institute a gun buyback scheme
and subsequent ban. Now, lifting restrictions on the sale of guns is largely
viewed as political suicide. Social mores change, and these affect the
legitimacy of marketing actions. As mentioned earlier, what was once X-rated
such as explicit sex on evening television is now common in shows such as Game
of Thrones, while reviews of an orgy scene in the remake of Westworld suggested
televised sex was pass_

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